If you are looking for "SEC-3 Digital Marketing Notes"? Then, you are on the right place! our Study Friend team, newly created e-notes will help you to prepare for the semester 3 exams. In the notes, easy-to-understand words are used, high-quality graphics are included for better understanding. For better preparation, the team collected the most important questions, including short-type and long-type answer questions.


Digital Marketing Notes PDF Download: SEC for BA/BSc/BCom
Digital Marketing Notes


Notes Overview

AspectDetails
TitleDigital Marketing
ClassBA/BSc/BCom Semester 1/2/3
MediumEnglish
Length76 pages
Units Covered4 Units
FormatPDF
Price₹49 only
AvailabilityAvailable on Website
Platformwww.studyfriend.in or www.mystudyfriend.in

Key Features:

  • Clear Explanations: The notes break down difficult concepts into easy-to-understand terms, so that everyone can grasp them easily.
  • Engaging Graphics: In the notes, high-quality graphics and images are used for better understanding.
  • Practical Instances: Digital marketing is a real-world subject, which can be understood by practical examples, the notes illustrate practical examples of several tools used in digital marketing.
  • Important Questions: We selected the most important questions including, short-type and long-type answer questions.

Topics Included in Notes

Unit I:

  • Fundamentals of Digital Marketing and Its Significance
  • Traditional marketing Vs. Digital Marketing
  • Evolution of Digital Marketing
  • Digital Marketing Landscape
  • Key Drivers
  • Digital Consumer and Communities

Unit II:

  • The Digital Users in India
  • Digital marketing Strategy - Consumer Decision Journey
  • POEM Framework
  • Segmenting and Customizing Messages
  • Digital Advertising Market in India
  • Skills in Digital Marketing
  • Digital Marketing Plan

Unit III:

  • Terminology used in Digital Marketing
  • PPC and Online Marketing Through Social Media
  • Social Media Marketing
  • SEO Techniques
  • Keyword Advertising
  • Google Web-master and Analytics Overview
  • Affiliate Marketing
  • Email Marketing
  • Mobile Marketing

Unit IV:

  • Display advertising
  • Buying Models
  • Different Types of Ad Tools
  • Display advertising Terminology
  • Types of Display Ads
  • Different ad formats
  • Ad placement techniques
  • Important ad terminology
  • Programmatic Digital Advertising
Whether you're a student, teacher or simply want to explore digital marketing world, these notes will provide you with valuable insights and practical guidance.

Get high-quality study notes for just ₹49 on Study Friend official website.