If you are looking for "SEC-3 Digital Marketing Notes"? Then, you are on the right place! our Study Friend team, newly created e-notes will help you to prepare for the semester 3 exams. In the notes, easy-to-understand words are used, high-quality graphics are included for better understanding. For better preparation, the team collected the most important questions, including short-type and long-type answer questions.
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| Digital Marketing Notes |
Notes Overview
| Aspect | Details |
|---|---|
| Title | Digital Marketing |
| Class | BA/BSc/BCom Semester 1/2/3 |
| Medium | English |
| Length | 76 pages |
| Units Covered | 4 Units |
| Format | |
| Price | ₹49 only |
| Availability | Available on Website |
| Platform | www.studyfriend.in or www.mystudyfriend.in |
Key Features:
- Clear Explanations: The notes break down difficult concepts into easy-to-understand terms, so that everyone can grasp them easily.
- Engaging Graphics: In the notes, high-quality graphics and images are used for better understanding.
- Practical Instances: Digital marketing is a real-world subject, which can be understood by practical examples, the notes illustrate practical examples of several tools used in digital marketing.
- Important Questions: We selected the most important questions including, short-type and long-type answer questions.
Topics Included in Notes
Unit I:
- Fundamentals of Digital Marketing and Its Significance
- Traditional marketing Vs. Digital Marketing
- Evolution of Digital Marketing
- Digital Marketing Landscape
- Key Drivers
- Digital Consumer and Communities
Unit II:
- The Digital Users in India
- Digital marketing Strategy - Consumer Decision Journey
- POEM Framework
- Segmenting and Customizing Messages
- Digital Advertising Market in India
- Skills in Digital Marketing
- Digital Marketing Plan
Unit III:
- Terminology used in Digital Marketing
- PPC and Online Marketing Through Social Media
- Social Media Marketing
- SEO Techniques
- Keyword Advertising
- Google Web-master and Analytics Overview
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
Unit IV:
- Display advertising
- Buying Models
- Different Types of Ad Tools
- Display advertising Terminology
- Types of Display Ads
- Different ad formats
- Ad placement techniques
- Important ad terminology
- Programmatic Digital Advertising
Whether you're a student, teacher or simply want to explore digital marketing world, these notes will provide you with valuable insights and practical guidance.
Get high-quality study notes for just ₹49 on Study Friend official website.